Wednesday, August 02, 2006

Hummer Commercial Stupidity

A few nights ago, I saw a rerun of a CNN Headline News story about a man who was offended by one of those Hummer commercials that have been gracing television screens for a while now. He was so offended, in fact, that he decided it would be best to get a lawyer and try to file a suit against anyone he could. Just to make some extra cash, ya know?

The commercial that this man was offended by is probably one that you have seen before. Titled "Tofu," the commercial shows a man at a check-out area of a grocery store, purchasing Tofu and other veggies. He turns around to find a meat-eating carnivore behind him, buying big slabs of meat and bags of charcoal. Due to insecurity about himself, the Tofu eating dude decides to go to the Hummer dealership to drop $30,000 on a gas guzzling monster. At the end of the commercial, the tagline "Restore Your Manhood" is displayed, and the guy takes a bite out of a carrot while driving his brand new waste of cash down the road.

Now while I think that these commercials are insanely stupid, no one has the right to file a lawsuit over them. If your manhood was affected by these commercials, and you now think that you are a wimp because you don't own a Hummer, then you actually are a wimp. Since the case has been filed, the Hummer commercial's tagline has been switched, reading "Restore The Balance", rather than "Restore Your Manhood." Wow, that's a big change. It still doesn't keep the commercial from being idiotically dumb.

There is another commercial spot from Hummer, with a woman who's kid gets cut in front of at a playground slide. She then sees an ad for Hummer on a passing bus, and decides that the only way she could restore her and her child's dignity is to go and purchase the most ridiculous vehicle on the road today. "Honey, I can't let you play on the slide now, I gotta get me a Hummer! I'll show that other woman once and for all who is the real boss around here!"

Seriously, Hummer has made a big marketing error by putting these commercials out. It makes people who drive Hummers look like even bigger idiots; making them look like they bought one to restore their manhood or to get their self-confidence back. No offense to people who drive Hummers, but seriously, do you expect to go on a safari with that thing or something? Think about it, what can a Hummer do that a Honda Civic can't? Oh yeah I forgot, guzzle gas.

Let me clarify that I am talking about the Hummer and not the Humvee, which is the military model. The people who are driving those actually need them because of rugged terrain. Unlike the "City Hummer" owners who just feel the need to go to the supermarket in a tank.

A Little Info on Me

  • I'm Riess
  • From Anaheim, California, United States
  • Living out in Anaheim is great! If you like hot weather! Southern California is actually a great place to live, if you have enough money in your pocket of course. Apartments out here in the west are more expensive than many houses in the midwest! Although I may only be a wee sixteen years old, I watch the news and the stock market like an adult would, and I've even given out stock tips to some of my family members who invest in the great world of the NYSE. It has not been the easiest life in the world for me, but it could be a lot worse. Whenever I think the chips are down, I think of the people that live in poverty, in the United States and all over the globe. Avid watcher of the G8 summit and Presidential debates when they are on as well.
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